I read it too---so fun to see an AG photo in Time. Anyway, I thought it was interesting that the Only Hearts creator is an alum from Mattel. It said he is taking a page from AG because he is not selling through mass-market but instead through "direct channels and upscale stores and making books an integral accessory." I have two Only Hearts (that I display on my GOML shelves along with others) and really like their detail, especially the glass eyes and fun clothes and pets.

Karla